Material Experimentation, Publication
2023

In a world saturated with mass-produced standardized items, consumption can feel monotonous. Yet, in the world of chewing gum, we’ve crafted a predictable experience with colorful flavor-packed sticks. Using packaging, we created a standout product for the “perfect” consumer experience. We agree that bright colors and minimal text grab attention for ongoing consumption. This publication explores patterns in gum packaging and technology’s influence on mass production.


NO. OF PAGES.         16    
FORMAT                      8.25 x 10.75 in
BINDING                     Saddle Stich




   



    



    

 


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