Style Guide — Ella Hodges

Gaia | Brand Style Guide

2023

Designing a practice brand style guide for a boutique hotel’s upscale plant-based restaurant, the focus centered on capturing a brand
that embodies both sustainability and refined dining. Rooted in the ethos of a vegan lifestyle, it’s earth-toned palette reflects the natural ingredients at the heart of its offerings. A fluid, illustrative logo and carefully selected typeface reinforce its commitment to quality and eco-consciousness. Every element works in tandem to ensure the restaurant’s identity remains both elevated and grounded, seamlessly aligning with its philosophy of mindful indulgence.

MEDIUM Spiral Bound Semi-Gloss Paper
FORMAT 10 x 14 in

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