Style Guide — Ella Hodges

Gaia, Brand Style Guide

2023

While designing this brand style guide for an upscale plant-based restaurant located within a boutique hotel, my
focus was on encapsulating the essence of a wholesome, earth-friendly brand. Embracing the ethos of a vegan
lifestyle, I curated a palette of earth-toned colors, resonating with the natural, organic, elements intrinsic to the restaurant’s offerings. Located throughout the style guide is a fluid, illustrative logo and typeface, thoughtfully
designed and chosen to mirror the restaurant’s commitment to both quality dining and sustainability. This style guide serves as a compass, ensuring that every visual aspect reflects the restaurant’s philosophy— a blend of elegance,
eco-friendliness, and culinary attention to excellence.

MEDIUM Spiral Bound Semi-Gloss Paper
FORMAT 10 x 14 in

DESIGN VIDEO SCULPTURE

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