Critique on Advertising Video

Feel Embrace, Delete Ordinary, I Told You So

Video

2025

Brands insist their products are more than just logos—they’re stories, promises, the way you’ll be remembered. As both a consumer and designer, I am acutely aware of my complicity in perpetuating consumerism and shaping the spectacle of our commodified world.

Reconciling this paradox, I mirror the nature of modern consumerism, reflecting what we see every day—repeated advertisements, catchy slogans, the latest models, relentless affirmations, and an oversaturation of desire. We are painfully performative in our consumption, swayed by seconds of an ad, conditioned to crave.

MEDIUM
FORMAT

MP4
00:01:14

Another Video Project!

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