Style Guide — Ella Hodges

Gaia

Brand Style Guide

2025

Designing a practice brand style guide for an upscale plant-based restaurant, the focus centered on capturing a brand that embodies both sustainability and refined dining. Rooted in the ethos of a vegan lifestyle, its earth-toned palette reflects the natural ingredients at the heart of its offerings. A fluid, illustrative logo and carefully selected typeface reinforce its commitment to quality and eco-consciousness. Every element works in tandem to ensure the restaurant’s identity remains both elevated and grounded, seamlessly aligning with its philosophy of mindful indulgence.

MEDIUM
FORMAT

Digital
11.7” x 8.3”

__________
‌ / \　　 _　 \
/　 \____/ ‌ ‌ \___\
| ‌ ‌ ‌ ‌ | ‌ ‌ ‌‌[ ‌ ‌ ] .-. [ ‌ ‌ ]‌ ‌ |
‌~ ._ ‌| ‌ ___ ‌| ‌ | ‌___ | ~