Packaging Design Poster

Packaging Design

Poster

2023

Through typography and color and image associations, package design is the very fabric of consumer culture and is instrumental in the production of desire. The best way to show the delicious commodified “beautiful object” is to reveal its embodiment of it, the fantasy. The brand, Coca-Cola has one of the most successful brand identities through their Coca-Cola red and strong advertising. By deconstructing the language and images associated with the brand, this poster strips Coke of its brand recognition completely removing the elusive X that we are all after in consumerism revealing the truth, Coke is acid, full of man-made ingredients.

MEDIUM
FORMAT

Doubleweight Matte Paper
18 x 24 in

Earlier Iterations and Ideas